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Case Study: Developing the eSales Channel

Our client, one of the leading financial service companies worldwide, intended to further develop its online activities in order to establish a new direct sales channel.

During the course of this project we

  • analyzed similar activities of other companies inside and outside the financial services area
  • derived areas for improvement / further development
  • worked out a concept comprising areas like traffic generation, conversion management and up-/cross selling activities
  • developed tools to support eSales activities

These concepts were prototypically tested and further improved.

Additionally we provided an experienced interim manager to set up the new eSales department while a line manager was recruited.

Now, eSales is a well established sales channel in that company.

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